Fabrizio Barbarossa

Fabrizio Barbarossa

Founder White Rabbit Suite
CEO and Founder

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About this Speaker

CEO and Founder of White Rabbit Suite, part of the Zucchetti group, is the first software that integrates all the functions of Digital Marketing and develops the so-called Customer Data Platform (C.D.P.). He is an IT expert and programmer with various patents in the field of information technology and Google Marketing. He is a also a researcher of Artificial Intelligence and has participated at various international events on AI and Digital Marketing (Dmexco, EcommerceDay, Web Summit Lisbon etc.). Fabrizio has worked as a marketing trainer for more than 9000 hours, and has helped more than hundreds of Italian companies on their path to success on the Web. Author of 6 patents in the field of online communication and digital business. He is also a consultant of the largest Italian online e-commerce and digital business brands bringing excellent operating results. Author of the books: “The Customer Factory: The evolution of Digital Marketing” and "Google Marketing - guide to the largest market in the world", supporting the creation of over 2500 start-ups. University Professor of "Digital Marketing" at the first Italian Master's Degree course in "Digital Marketing" at the G. D'Annunzio University of Chieti Pescara.

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