The Ultimate Customer Segmentation Framework for Product & Growth Marketers

A talk by Tamara Grominsky
VP Strategic Growth, Unbounce

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About this talk

Build and bring to market a customer-obsessed product by mastering one fundamental skill: customer segmentation.

In this session you’ll learn how to identify your company’s best customers, discover the value they seek and build high-converting go-to-market strategies across the entire customer lifecycle. Whether you’re looking for product market fit, competing in a saturated market, or defining a new category, segmentation will help you take a focused approach to driving sustainable growth.

Key takeaways:

Learn an easy framework you can apply to identify your best customers

Understand how to deepen your understanding of your segments and build a segment profile

Discover actionable ways to apply segmented marketing strategies to acquisition, activation, retention, monetization, and more

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