Build and bring to market a customer-obsessed product by mastering one fundamental skill: customer segmentation.
In this session you’ll learn how to identify your company’s best customers, discover the value they seek and build high-converting go-to-market strategies across the entire customer lifecycle. Whether you’re looking for product market fit, competing in a saturated market, or defining a new category, segmentation will help you take a focused approach to driving sustainable growth.
Learn an easy framework you can apply to identify your best customers
Understand how to deepen your understanding of your segments and build a segment profile
Discover actionable ways to apply segmented marketing strategies to acquisition, activation, retention, monetization, and more