How to Prioritize Experiments Using Unit Economics

A talk by Matt Bilotti
Product Lead, Growth & Lifecycle, Drift

Register to watch this content

By submitting your email you agree to the Terms & Privacy Statement
Watch this content now

About this talk

Choosing what to work on next can be a tricky topic for growth or marketing teams. Especially when there is an endless list of ideas and tactics you could implement. We found that using unit economics in the prioritization framework allowed us to make sure we were always focused on the highest value thing (given the amount of time it would take, how confident we were, what numbers it would move and by how much). Join us to learn why we do this, how we do it, and how you can too.

Sponsor this Event

Learn About Sponsorship

If you'd like to get your brand in front of attendees contact us.