Martech 2030: 5 Trends in Marketing Technology for the Decade Ahead

A talk by Scott Brinker
VP Platform Ecosystem, Hubspot

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About this talk

The 2020’s have had a tumultuous start. Yet for all the challenges of this year, it has taught us that people and organizations — even large organizations — can adapt quickly when we must. That agility will serve us well in the decade ahead. To glimpse into the martech future, and recognize its origins today, we'll examine five major trends in marketing technology that will shape marketing strategy and operations over the next 10 years: 1. "No Code" Citizen Creators 2. Platforms, Networks & Marketplaces 3. The Great App Explosion 4. From Big Data to Big Ops 5. Harmonizing Human + Machine

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